James March and Richard Cyert: A Behavioral Theory of the Firm

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Abstract

For the moment, let us accept this paraphrase (not everyone does). The theorist's problem is then to identify some concept of organization goals that is consistent with the apparent denial of their existence. Since (rightly or wrongly) individual goals are perceived as lodged in the individual human mind, the problem is to specify organizational goals without postulating an "organizational mind." ..

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