“What the Bottle Does: One Year’s Work”

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“What the Bottle Does:One Year’s Work”
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Abstract

In 1901 the Virginia Anti-Saloon League distributed a handbill (a printed, hand-distributed advertisement) that depicted the purported consequences of alcohol consumption. Entitled “What the Bottle Does: One Year’s Work,” the league used the image to demonstrate the dangers of drinking alcohol. Established in the early 1900s, the Virginia Anti-Saloon League was based in Richmond, Virginia, and adhered to the temperance movement’s ideas and goals. Temperance was a social movement with political and religious roots that focused on limiting the distribution and consumption of alcohol or even banning it entirely. The Gilded Age and Progressive Era saw an increase in participation in social movements that were focused on either a social or political goal. Prominent movements from the era included those focused on labor, animal welfare, and women’s rights. Temperance is often remembered because it led to Prohibition with the introduction of the Eighteenth Amendment, banning the manufacture, sale, and distribution of intoxicating liquors, and its eventual repeal with the Twenty-first Amendment. The temperance movement is also significant in that it was spearheaded and supported by women, who pushed ideas of social purity.

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