One of the most popular and versatile garments worn by American women between roughly 1890 and 1910 was the shirtwaist, a blouse that integrated some elements previously associated with men’s shirts, specifically a collar and buttons. Shirtwaists came in a range of styles that could be worn in casual and semiformal settings, and the demand for them rose steadily, assisted in part by glamorous advertisements such as this one, which depicted becoming young women reminiscent of those drawn by the famous illustrator Charles Dana Gibson, whose “Gibson Girl” came to be ubiquitous in such popular publications as Life and Harper’s Weekly.