James W. May and William Gordon: “What I Tell My Child about Color”

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James W. May and William Gordon:“What I Tell My Child about Color”
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Abstract

This essay appeared in Look, a general interest magazine published from 1937 to 1971. As a competitor to the magazine Life, Look focused on popular topics of the day primarily through pictures. Publication of Look hits its peak in 1954, just as the order for school desegregation captivated the nation. In 1955 two fathers recounted their challenges in parenting their sons through this difficult time in the economic heart of the South: Atlanta, Georgia. The authors were both influential members of the Atlanta community. James W. May, a white man, was a theology professor at the prestigious Emory University. William Gordon, a Black man, was the managing editor at Atlanta’s oldest Black newspaper, the Atlanta Daily World. In the essay “What I Tell My Child about Color,” these upwardly mobile young professionals discuss conversations with their sons about race.

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