In this article, Carlos Cooks decried the costs of repeatedly straightening Black hair and proposed economic measures to advance Black communities, anticipating the Black Power movement of the 1960s. Many historians have said that Cooks carried on the legacy left by Marcus Garvey and was an influence for Malcolm X; in this way, Cooks illustrates the transition from the Black Nationalism movement to the Black Power movement. Cooks wrote that the Black community was in part responsible for their lives not improving. He emphasized that support for Black businesses and commerce needed to begin with Black individuals. Cooks repeatedly mentioned how important it was to “Buy Black” and how detrimental the contemporary Black middle class, by seeking integration with white standards of beauty and material goods, was to the advancement of Black communities. He encouraged Black people to take control of their situation by embracing their Black heritage and supporting Black communities.