From 1920 to 1938, the National Association for the Advancement of Colored People (NAACP) displayed the ten-foot by six-foot flag from a window of its headquarters at 69 Fifth Avenue in New York City whenever a lynching was reported somewhere in the United States. Fifth Avenue was a well-traveled avenue in the Greenwich Village neighborhood of New York City. The flag’s purpose was to bring awareness of African American lynchings to city dwellers and tourists, who were often detached from or unmindful of the brutal murders and the frequency with which they occurred. The flag also served as a form of protest and resistance to the violation of African American civil rights.